So how can I, in 2023, tell somebody who’s going to spend minimum 125k, “You’re going to do this, and if you’re lucky, you’re going to get in Women’s Wear Daily and four mid-level stylists are going to come, none of whom will pull any clothes in the next two months. The schedule is really tight, and none of these emerging brands have any money to pay for celebrities.
You’re so good at on-the-fly press releases.ĬUTRONE: Who’s actually going to come to that? No one.
As a result of her relationship with Dog Pound, we decided to take streetwear influences and infuse them into the bespoke tailoring that she’s become masterful at.” SCARABELLI: A lot more than most designers.ĬUTRONE: And people are going to be interested because of the platform, but CNN Style is not going to come to see Shao if I just say, “Shao Yang is a first generation American-born Chinese designer who graduated from Parsons with an emphasis on LGBTQA tailoring and non-binary clothing.
#Anna project runway season 7 how to#
SCARABELLI: But that’s also nice to have that foundation and actually know how to tailor. And it’s such a cool name, like, Shao, wow, pow. So I told them, let’s take the streetwear part and the suiting part and put it into a new brand, and let’s call it Shao because that’s your name. He might be great at gyms, but I didn’t think that he had the right headspace to be in the fashion business. Nigel Barker, who was on Top Model, wanted me to meet them because they were about to take on a brand for Dog Pound, the gym where Taylor Swift and Justin Bieber and all those people work out. So this is her very first show?ĬUTRONE: She started out as a Parsons graduate in tailoring and she somehow became, as a non-gay person, an LGBTQA pioneer in bespoke suitings, with a very strong percentage of it being gay women.
I mean, obviously I had to sit the client down since they’re a first time designer, and be like, “We’re going to overshadow you.” I thought it’d be really good for my client if we shared our platforms, and I thought it would be good for Anna too. By the way, I would love to meet her,” because I had this idea to do a pop-up agency and call it OutLaw. I came downstairs one morning and my daughter was like, “Oh, my fucking god, Anna Delvey is on Call Her Daddy and she referred to you as one of the reasons why she moved to New York.” And then Steven Grossman, who works at Untitled, which is a very big management company I started with Jason Weinberg, called me and said “Do you know Anna Delvey? We’re thinking about doing some stuff with her.” And I said, “You absolutely should. SCARABELLI: First thing I want to know is, how did you guys meet?ĬUTRONE: We met first through pop culture. Amid the hype, our senior editor visited the OutLaw team at Delvey’s apartment to talk about media fiascos, fashion week, and tales from Rikers Island.-MEKALA RAJAGOPAL The show is a little unconventional: pre-glammed models in Shao’s chic tailoring will be bussed from a Canal Street studio to Delvey’s front door-cum-runway, where she currently remains on house arrest, as a select group of fashion editors await the presentation. Fashion PR powerhouse Kelly Cutrone and socialite-scammer sensation Anna Delvey are the brains behind OutLaw, new pop-up agency producing Parsons grad Shao Yang’s debut NYFW collection. This New York Fashion Week, one of the season’s buzziest shows features a brand new player. Kelly Cutrone and Anna Delvey by Mark Elzey.
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